Objective
To design the logo and branding for a coffee cup.
Final Work
Coffee Store’s Sign
Process Work
Process
This project began with me sketching a lot of different ideas. I struggled a bit with narrowing down which concept I wanted to take forward, but once I drew the logo I chose I knew that was it. This was one of the few projects where the logo didn’t change much as i really liked the design right away. I spent a long time refining the logo so that it was cleaner and more easy to understand. For the background on the coffee cup I had gone back and forth on what I wanted until I made the starry background for my other logo concept and I quickly decided to put my final logo on
that background.