The Sunset Diner Logo Redesign

Objective

To redesign a small diner/restaurant’s logo and to create a food truck design for the diner/restaurant.

Final Work

Final Logo Design

A bottle cap made into a sun with the type The Sunset Diner
A bottle cap made into a sun with the type The Sunset Diner on it

The Sunset Diner Food Truck Design

A food truck with the style of a 70s drive in theatre with old cars going along the side

Stationery and Menu Board Design

Stationery with the sunset diner logo on it
the sunset diner menu with icons of food and drinks with blue checkerboard pattern at the top and bottom. There are also cars just above the bottom checkerboard.

Seasonal Greetings Animation

Process Work

Logo Process Work

Sunset Diner logo concepts
Sunset Diner logo concepts 2nd page
Sunset Diner logo concepts 3rd page
Sunset Diner logo concepts 4th page
Sunset Diner logo concepts 5th page

Food Truck Process Work

Food truck process image that is blue with food and a checkerboard pattern on it
A food truck with the style of a 70s drive in theatre with old cars going along the side process image

Stationery Process Work

Stationery with the sunset diner logo on it process image
Stationery with the sunset diner logo on it process image second page

Process

For this project I began by looking into the diner that I chose and I realized that it has a 70s feel to the interior and exterior of the diner. I looked into things that symbolized the 70s and I found all sorts of old bottle caps. I then began working on logo concepts and it didn’t take me long to realize that the sun when simplified looks like a bottle cap, so I took that idea and played with it until I found my logo. When I got tasked with creating the food truck design I thought back to my research and decided to style
it around a 70s drive in theatre and I built off of that initial concept to create my final food truck design.

Software Used

illustrator logo
Adobe Illustrator
indesign logo
Adobe InDesign
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Mackeni Arts