Objective
To redesign a small diner/restaurant’s logo and to create a food truck design for the diner/restaurant.
Final Work
Final Logo Design
The Sunset Diner Food Truck Design
Stationery and Menu Board Design
Seasonal Greetings Animation
Process Work
Logo Process Work
Food Truck Process Work
Stationery Process Work
Process
For this project I began by looking into the diner that I chose and I realized that it has a 70s feel to the interior and exterior of the diner. I looked into things that symbolized the 70s and I found all sorts of old bottle caps. I then began working on logo concepts and it didn’t take me long to realize that the sun when simplified looks like a bottle cap, so I took that idea and played with it until I found my logo. When I got tasked with creating the food truck design I thought back to my research and decided to style
it around a 70s drive in theatre and I built off of that initial concept to create my final food truck design.